As an author, you want to put your book into the hands of as many readers as you can. Having your book stocked in bricks and mortar bookshops and hand-sold by booksellers is one of the most successful ways to achieve this. If you want your book stocked, promoted and sold by booksellers, how do you get them excited about you and your book?

Whether you are a traditionally published author or an independently published author - or still aspiring - you will not want to miss this session.

Daniel Jordon, bookseller and owner of Sydney institution, Roaring Stories Bookshop, will share his perspective on:

• how and when to approach booksellers and bookshops
• the criteria book buyers use to select what books to put in their shops
• the top 5 mistakes to avoid when approaching booksellers
• the 5 best tips for a successful book event
• which marketing materials and promotions actually work
• reaching out to sign stock
• what independent/self-published authors should know, including book wholesalers

Join us for this session so that you know how booksellers choose which books to stock and how to be an author they want to work with.

A private link of the session recording will be provided to enrolled participants only and available for a limited period of 10 days. Once the viewing period has expired the recording will no longer be available to view.

Handouts and slides will be provided to all registered participants if used in the session.

Daniel Jordon has worked in retailing for over 27 years. Prior to purchasing Roaring Stories Bookshop in Sydney’s Balmain in September 2019, Daniel was CEO of Collins Booksellers.

To register for the course, please use the booking function below.

ASA members, please log in to receive the member price.

Zoom details will be emailed after booking.